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Meet the Founder
1804 Labs was founded by an operator with years of experience working inside the AWS ecosystem alongside startups, partners, and GTM teams navigating Marketplace-driven growth.
After working closely with founders across multiple stages, one pattern appeared again and again: startups wanted AWS to help drive revenue, but the path from Marketplace to closed deals was unclear, fragmented, and often misunderstood.
Background and Experience
Much of the work inside AWS Marketplace happens at the intersection of sales, partnerships, procurement, and product positioning. Founders are expected to understand how listings, Private Offers, co-sell motions, and AWS programs connect, often without clear guidance.
Through years of hands-on exposure to AWS sellers, Partner Managers, Marketplace reviewers, and startup GTM teams, it became clear that most advice fell into two extremes: overly technical documentation or generic consulting that did not reflect how early-stage teams actually operate.
1804 Labs was built from direct experience navigating that gap.
Why 1804 Labs Was Built
Founders were not failing because AWS Marketplace lacked opportunity. They were struggling because the system was not explained in a way that mapped to real sales cycles, real buyers, or real startup constraints.
Many teams treated Marketplace as a compliance task. Others waited too long to engage AWS at all. In both cases, deals stalled, momentum was lost, and AWS remained a logo instead of a channel.
The AWS Marketplace GTM Sprint was created to solve that problem with a focused, structured approach that gives founders clarity, speed, and confidence without long consulting cycles or unnecessary overhead.
The Meaning Behind the Name 1804
1804 marks the year Haiti became the first Black republic in the world after a successful revolution for independence.
The name represents clarity, determination, and the ability to build something meaningful while navigating systems that were not originally designed for you.
At 1804 Labs, this spirit reflects a core belief: founders deserve a clear path through complex ecosystems. AWS can feel intimidating and opaque, but with the right structure and guidance, it becomes a source of leverage, influence, and opportunity.
How We Work With Founders
We focus on what matters now, not everything AWS offers.
You get a clear path, not a one-size-fits-all framework.
The Sprint is designed to move fast without pulling you away from customers or product.
Marketplace is treated as a sales motion, not a partnership checkbox.
Ready to make AWS Marketplace a real revenue channel?
Apply for the Launch Sprint. We will confirm fit, then help you package your listing, help you launch Private Offers faster, and become co-sell ready.
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1804 Labs helps B2B SaaS startups treat AWS Marketplace like a growth channel, not an admin task. Our mission is to cut through complexity and help startups close deals faster with AWS.