Get Started with the AWS Marketplace GTM Sprint

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Turn AWS Marketplace Into a Real Revenue Channel.

Most SaaS startups know they should be using AWS Marketplace, but the path from “we should list” to “this drives revenue” is rarely clear.

1804 Labs helps you launch fast, package the right offer, and execute Private Offers so deals move through procurement and into co-sell.

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2-minute eligibility form.
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How It Work

Your Path to AWS Marketplace

AWS Marketplace is powerful, but most founders struggle to connect the technical setup to the actual GTM motion.

We give you a clear path that ties your offer, your customers, and AWS into a repeatable revenue strategy.
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Provide Your Inputs
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Generate Listing Artifacts and Offers
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Review Co-Sell Readiness
03
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Go Live and Start Selling
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Share your essentials

We cut through AWS complexity by focusing only on the inputs that matter at your stage.
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Get conversion-ready artifacts

We create a buyer-focused Marketplace listing plus Private Offer templates and packaging that support real sales conversations.
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Fast-track AWS alignment

Be prepared for AWS sellers, co-sell expectations, and program reviews without unnecessary overhead.
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Launch and scale

Go live and start executing Private Offers with a repeatable process your team can run.
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Features

Why Teams Choose 1804 Labs

Most Marketplace help stops at listing setup. We focus on what drives revenue: Package your offer, Execute Private Offers, and Get co-sell ready so deals move faster.
AWS-Only Focus

Built by former AWS and AWS partner operators, purpose-built for SaaS teams selling through AWS Marketplace.

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Conversion-First Listings

Positioning, structure, and messaging that turn your listing into a sales asset and support real buyer conversations.

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Private Offers Made Practical

Templates and guardrails to structure your first Private Offer, then repeat it without reinventing the process.

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AWS Seller Ready

Checklists and enablement that align with AWS co-sell expectations, so AWS sellers and your team know what to do next.

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Why we best

What Makes 1804 Labs Different

We don’t just get you listed. We help you sell.
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Built for Startups
No enterprise bloat.
lisited to sell
Listed to Sell
Conversion-ready listings, not just SKUs.
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Transparent Pricing
Flat monthly fee, no revenue share.
Human tool
Human + Tool
Automation plus AWS guidance.
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Growth Partner
Scales with you from Seed to Series C.
Trusted by Startup Builders
Pricing

AWS Marketplace Launch Sprint

A fixed-scope sprint to get you Marketplace-ready, Private Offer-ready, and co-sell ready, with optional monthly support once you’re live.

Core Offer
A time-boxed sprint that turns Marketplace into a sellable motion. We package your listing, build your Private Offer structure and templates, and prep you for co-sell so deals move through procurement faster.
$5,000
flat engagement

What’s Included

Marketplace listing packaging and content
Pricing alignment and offer strategy
Private Offer structure and reusable templates
Early co-sell guidance and simple ACE alignment
Program alignment guidance (Marketplace programs), based on your stage and deal motion.
Founder-friendly templates for outreach and customer conversations
By the end of the Sprint, you have a launch-ready listing, a clear Private Offer strategy, and a repeatable sales motion that fits your stage and aligns with how AWS expects partners to engage.
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Marketplace Growth Support (Optional)
If you want continued help after the Sprint, you can add monthly support focused on real deals, deal execution support, and ongoing Marketplace updates. No long-term contract required.
$749
per month
Cancel anytime.

What’s Included

Monthly deal desk and pipeline review
Ongoing optimization based on Marketplace best practices and AWS program updates
MPPO updates and Private Offer structure guidance
Messaging and one-pager review for AWS sellers and customers
Deal support and basic optimization based on buyer behavior
Check Eligibility
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Who is behind 1804 Labs

1804 Labs is operator-led and built by a former AWS Marketplace operator with experience working directly with AWS partners and SaaS founders. We help teams package their Marketplace offer, execute Private Offers, and align with AWS co-sell so deals move through procurement faster.
Learn more
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FAQs

Frequently Asked Questions

What is AWS Marketplace?
Why is AWS Marketplace important for startups?
How long does it take to go live?
What’s included in each plan?
Do I need engineering resources?
What if I’m not ready for Private Offers?
See all FAQs
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Let’s Get Started

Ready to make AWS Marketplace a real revenue channel?

Apply for the Launch Sprint. We will confirm fit, then help you package your listing, help you launch Private Offers faster, and become co-sell ready.

Check Eligibility
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1804 Labs helps B2B SaaS startups treat AWS Marketplace like a growth channel, not an admin task. Our mission is to cut through complexity and help startups close deals faster with AWS.

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