FAQ

What is AWS Marketplace?

AWS Marketplace is Amazon’s digital catalog where customers can find, buy, and deploy software. For SaaS startups, being listed means you can sell directly through AWS, access co-sell programs, and count revenue toward customer AWS commitments.

Why is AWS Marketplace important for startups?

AWS Marketplace isn’t just another sales channel. Being listed makes your product easier to buy for AWS customers, helps you align with AWS sellers through co-sell, and unlocks programs like EDP and MAP that can drive significant funding and discounts. For many startups, Marketplace is the fastest way to build credibility with enterprise buyers and AWS partner managers.

How long does it take to go live?

A typical AWS Marketplace listing can take several months if done alone. With 1804 Labs, most startups can go live in as little as 90 days through our guided onboarding journey.

Why is there a 3-month minimum for Starter?

AWS onboarding isn’t instant. We structure Starter as a 90-day journey to ensure your listing, Private Offers, and co-sell readiness are fully in place. After that, you can upgrade to Growth or cancel anytime.

What’s included in each plan?

Starter → Listing artifacts, Private Offer templates, 90-day onboarding support.
Growth → Ongoing Private Offer support, co-sell readiness, listing updates, compliance reviews, and monthly guidance.
Enterprise → Custom AWS GTM strategy, EDP/MAP support, and co-sell strategy sessions.

Do I need engineering resources?

Minimal. You’ll provide your product info, pricing, and terms. We handle the listing artifacts, packets, and checklists — so your engineers stay focused on product.

What if I’m not ready for Private Offers?

No problem. Starter includes templates so you’re prepared when the time comes. Growth adds ongoing support when Private Offers become part of your sales motion.

Why is Starter listed as $499–$699 instead of a fixed price?

Some startups come fully prepared with their AWS seller account, product details, and assets. Those cases are at the lower end. Others need more support, like polishing content or creating placeholders, which is the higher end. We keep it transparent so you only pay for the level of prep you actually need.

Do you take a percentage of my AWS revenue?

No. Unlike some competitors, we charge a flat monthly fee. There are no revenue cuts or hidden fees.

Do I need to move my AWS billing to 1804 Labs?

No. You keep full control of your AWS account. We simply help you accelerate your AWS Marketplace motion.

What happens if I cancel?

If you cancel after your Starter journey, your AWS listing stays live — you just won’t receive ongoing support, updates, or co-sell guidance.

Who is 1804 Labs best for?

B2B SaaS startups from Seed to Series C that want to publish an AWS Marketplace listing, create Private Offers, and unlock AWS programs like EDP and MAP without enterprise-heavy tools.

How is 1804 Labs different from other Marketplace tools?

Most AWS Marketplace tools are built for large enterprises. They’re heavy, complex, and often take a percentage of your AWS revenue. 1804 Labs is built for startups: fast setup, flat pricing, and real guidance, not just software.

Will AWS support me directly if I list through 1804 Labs?

Yes. You’ll still work directly with AWS teams. 1804 Labs simply accelerates your readiness and gives you the tools to make the most of AWS program

Do you help with programs beyond Marketplace (like EDP, MAP, or co-sell)?

Yes. Growth and Enterprise plans include guidance on AWS funding programs (MAP), Enterprise Discount Programs (EDP), and co-sell motions. Marketplace is the starting point, but the goal is unlocking the full AWS ecosystem.

Can I use AWS credits or funding to pay for 1804 Labs?

At this time, AWS Activate credits can’t be used directly to pay for 1804 Labs. However, our platform helps you unlock AWS programs like MAP and EDP, which often include funding and incentives that can offset your overall AWS costs. Many startups find that the savings and programs unlocked through Marketplace more than cover the cost of 1804 Labs.

What does the Growth plan include beyond Starter?

Starter is focused on getting your first Marketplace listing live quickly. Growth covers ongoing work like creating and revising Private Offers, aligning with AWS sellers, and helping you leverage programs like MAP and EDP. These are not one-time tasks, so the higher price reflects the ongoing value and repeat support.

Frequently Asked Questions