About 1804 Labs

Most AWS Marketplace guidance was written for enterprise teams with dedicated partnerships headcount. You are not that.

1804 Labs was built for SaaS founders who are selling, building, and trying to figure out AWS at the same time. We take the parts that actually move deals: listings, Private Offers, and co-sell mechanics. and make them work for how your team actually operates.

No theory. No overhead. Just a clear path from where you are to where AWS can actually help you close.

Meet the founder

Why 1804 Labs Exists

AWS Marketplace is not hard because founders are not smart enough. It is hard because the system was never designed with them in mind.

The documentation assumes you have an AWS partnerships team. The co-sell process assumes you already know how ACE works. The program guidance reads like it was written for someone else entirely.

Most founders end up doing one of two things: they rush a listing that goes nowhere, or they wait until they feel "ready" and never start.

1804 Labs exists to close that gap. Not with a consulting retainer or a generic playbook. Instead we offer a structured sprint that gets you listed, offer-ready, and co-sell active without pulling you away from your customers or your product.

What We Actually Do

We work with early-stage and growth-stage SaaS companies that want AWS to drive real revenue, not just check a compliance box.

That means we focus on four things:

Getting your listing built and positioned to convert, not just to exist

Structuring Private Offers so your deals move through procurement faster

Getting you co-sell ready so AWS sellers actually want to work with you

Identifying the AWS programs worth your time at your current stage

The part most people miss is the connection between these. A strong listing with no Private Offer strategy stalls at procurement. A Private Offer with no co-sell motion leaves AWS seller relationships on the table. We help you build all of it in the right order so nothing falls through the cracks.

Our Approach

Practical and founder-friendly

We break down the AWS ecosystem into steps that match how your team actually works. You get clear explanations and templates built for founders, not cloud architects.

Experience inside the AWS ecosystem

Our guidance comes from real interactions with AWS sellers, Partner Sales Managers, Marketplace reviewers, and startup founders. We know how AWS actually works in live deals, not just how it looks in documentation.

Structured, repeatable execution

Every step of the AWS Marketplace GTM Sprint is designed to remove ambiguity. You always know what we are doing, why it matters, and how it connects to your revenue motion.

Designed for modern AWS partner experience

Our approach aligns with how AWS Marketplace and partner workflows actually operate today, without overwhelming early-stage teams or requiring deep cloud expertise.

Transparent, accessible pricing

You pay a flat fee for the Sprint and choose optional support afterward. No long-term commitments. No revenue share. No retainers with unclear outcomes.

Conversion-focused Marketplace strategy

Your listing is structured as a conversion asset that designed to educate buyers, reduce friction, and accelerate Private Offer negotiations.

What Founders Can Expect

You will know exactly what is happening and why

From day one you know what the Sprint covers, what we need from your team, and how each step maps to your Marketplace listing and co-sell motion. No black boxes.

We handle the AWS complexity for you

You stay focused on customers and product. We handle Marketplace setup, Private Offer structuring, and AWS coordination so your team is not pulled off what matters.

Everything connects back to real revenue

No theoretical frameworks, no partner jargon, no busywork. Every deliverable has a direct line to deal velocity or co-sell readiness.

You leave knowing how to operate inside AWS

By the end of the Sprint, you understand how Marketplace works, how Private Offers move through procurement, what AWS sellers care about, and what to do when a deal involves AWS. That knowledge stays with your team.

Turn AWS Into a Real Revenue Channel.

Apply for the Launch Sprint. We will confirm fit first. If it is not the right time, we will tell you. If it is, we get to work.

Check Eligibility

Get Started with the AWS Marketplace GTM Sprint