About

About 1804 Labs

1804 Labs gives SaaS startups a clear, structured GTM path into AWS Marketplace and the broader AWS ecosystem. Many founders know AWS should play a role in growth, but the practical steps for Marketplace, Private Offers, and co-sell are rarely explained in a way that fits early-stage teams.

We help founders move from uncertainty to execution by connecting AWS capabilities to real revenue outcomes, without unnecessary complexity or enterprise overhead.

WHY WE EXIST

Why 1804 Labs Exists

AWS Marketplace is one of the strongest growth channels available to SaaS startups, yet most founders struggle to use it effectively. Documentation is technical.
Co-sell mechanics are not intuitive.
Programs can feel overwhelming and disconnected from real GTM motion.
1804 Labs was created to remove that friction.
We give founders a practical, founder-friendly path that connects AWS Marketplace, Private Offers, and AWS seller engagement into a clear revenue strategy. Our work aligns with AWS’s continued effort to streamline the partner experience, while staying focused on the GTM clarity founders still need.

Our goal is simple: Give SaaS founders clarity, speed, and a practical way to make AWS work for their business.

What We Do

How 1804 Labs Helps SaaS Startups

1804 Labs works with early-stage to growth-stage SaaS companies that want AWS to become a meaningful sales channel without hiring a dedicated cloud partnerships team.

We specialize in helping startups:

Launch on AWS Marketplace

Prepare and structure Private Offers

Build early co-sell readiness

Understand which AWS programs matter at each stage of growth

Many founders know AWS Marketplace is important but struggle to align it with their existing sales motion. We help connect the dots by showing how Marketplace fits into your GTM, how Private Offers reduce procurement friction, how to prepare customer conversations that involve AWS, and how to show up correctly in front of AWS sellers and Partner Managers.

The result is a streamlined, repeatable process that reduces wasted effort and gives your team a clear path inside the AWS ecosystem.

Our Methodology

Our Approach

Practical and founder-friendly

We break down the AWS ecosystem into clear, actionable steps that matchyour stage of growth. You get explanations and templates designed for founders, not cloud architects.

Experience inside the AWS ecosystem

Our guidance is grounded in real interactions with AWS sellers, Partner Managers, Marketplace reviewers, and startup founders.

Structured, repeatable execution

Every step of the AWS Market place GTM Sprint is designed to remove complexity. You always know what we are doing, why it matters, and how it impacts your revenue motion.

Designed for modern AWS partner experience

Our approach aligns with today's AWS Marketplace and partner workflows without over whelmin gearly-stage teams or requiring deep cloud expertise.

Transparent, accessible pricing

You pay a flat fee for the Sprint and choose optional support afterward. No long-term commitments. No revenue share. No consulting retainers with unclear outcomes.

Conversion-focused Marketplace strategy

Your listing is structured as aconversion-oriented product page designed to educate buyers, reduce friction, and accelerate Private Offer negotiations.

Trusted by Startup Builders

The Results

What You Can Expect

Clear structure from day one

You will know exactly what the Sprint covers, what is expected from your team, and how each step ties into AWS.

Fast execution with minimal founder overhead

The Sprint is built for speed. You stay focused on customers and product while we handle the AWS side.

Practical GTM alignment

Everything connects back to actual revenue, not theoretical frameworks or partnership jargon.

Confidence navigating AWS

By the end of the Sprint, you will understand how Marketplace works, how Private Offers flow, what AWS sellers care about, and where your team should focus next.

Let’s Get Started

Ready to make AWS Marketplace a real revenue channel?

Apply for the Launch Sprint. We will confirm fit, then help you package your listing, help you launch Private Offers faster, and become co-sell ready.

Check Eligibility