AWS Marketplace Private Offers: Everything You Need to Know

Why AWS Marketplace Matters

AWS Marketplace has become a critical channel for B2B SaaS companies looking to accelerate their enterprise sales. With over 330,000 active customers making purchases through the marketplace, it's an opportunity you simply can't ignore.

The Benefits of Listing

When you list on AWS Marketplace, you gain access to:

• Streamlined procurement: Enterprise customers can use their existing AWS spending commitments
• Reduced sales cycles: Procurement is simplified, cutting weeks off your typical deal timeline
• AWS co-selling: Partner with AWS sales teams to reach new customers
• Global reach: Access customers in over 190 countries

How to Get Started

The first step is preparing your product for listing. This involves:

1. Ensuring your product runs on AWS infrastructure
2. Setting up metering and billing integration
3. Creating compelling marketplace content
4. Defining your pricing model

Choosing the Right Pricing Model

AWS Marketplace supports several pricing models:

• SaaS subscriptions: Recurring monthly or annual fees
• SaaS contracts: Upfront payments with defined terms
• Usage-based pricing: Pay-as-you-go based on consumption

Common Challenges

Many startups struggle with the technical complexity of marketplace integration. From OIDC authentication to metering APIs, there's a lot to get right.

That's where having the right tools and support becomes crucial. With proper preparation and the right platform, you can go live in days rather than months.

Next Steps

Ready to start your AWS Marketplace journey? The key is to begin with a clear strategy and the right tooling to support your listing.

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